Content Manager

The Content Manager is responsible for managing the overall written communications for and its family of websites, including a new travel brand. All content projects will be focused on brand guidelines, goals and personas as well as SEO best practices.

Key Responsibilities:

  • Develop a web content strategy that encompasses the goals of the company and aligns with its image

  • Produce SEO-optimized written content for and its family of websites for a variety of purposes, including:

  • Building required landing pages and editing existing ones

  • Achieving brand goals

  • Bolstering the blog by creating new posts and continuing to optimize old ones

  • Tackling SEO opportunities

  • Manage and support the copywriting process for email marketing, social media, ads and other communication channels as needed

  • Use Google Analytics and several SEO tools to monitor the health of's website(s) to identify opportunities and pinpoint issues

  • Stay up to date on the latest SEO, content and digital marketing trends and best practices

  • Work with the CMS to edit and produce landing pages and update copy

  • Help storyboard marketing videos

  • Brainstorm with team members to develop new ideas


  • Bachelor’s degree

  • Excellent leadership, communication and decision-making skills

  • Three or more years copywriting experience

  • Adept at keyword placement and SEO best practices

  • Ability to problem solve

  • Excellent writing skills

  • Excellent grammar skills

  • Experience with HTML a plus

  • Experience in the outdoor industry a plus


  • Health, dental, vision and life insurance

  • Paid time off

  • 401(k) with company match

  • Health and wellness credit

  • Travel perks

  • Gear purchasing perks

  • Remote work

  • Other

Compensation: Salary range $50-65k